Next I conducted a usability study to gain insight into how easy it was for users to implement the product, where users got snagged, and to determine the elements of the product that were difficult to use or understand.
Some research questions were:
–What can we learn from the user flow and or the steps that users take to procure information provided on the app?
–Where does the user get stuck?
–How long does it take for the user to make it through the user flow?
–Where does the user spend the most time?
–Based on the user flow, how might the app be improved?
Using KPIs such as Time on Task, Navigation verses Search, and Conversation Rates, I analyzed what changes needed to be made.
After gathering data, I synthesized it, in part by creating an affinity diagram.